#FOREVER SENNA CONTINUES – SEBASTIAN VETTEL IS HONORING THE LEGACY OF AYRTON SENNA AT THE BRAZILIAN GP WITH A FOCUS ON SOCIAL IMPACT AND ENVIRONMENTAL AWARENESS.
Sebastian Vettel, in collaboration with Pimp my Carroca, has organised a waste picker challenge event around the Interlagos Circuit. The activity is centred on giving visibility to the invaluable work done by waste pickers, the environmental heroes numbering nearly 1 million workers in Brazil alone and over 20 million worldwide, responsible in this country for handling 90% of everything that is recycled.
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More InformationSÃO PAULO 2024… KEEP THE LEGACY ALIVE!
Building the Carroças… ready for Litter Picking in the streets of São Paulo! Thank you @pimpmycarroca for the great support!
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More InformationLITTER PICKING CHALLENGE
The Litter Picking challenge in the streets of São Paulo.
With Brazilian recycling heroes as team masters, the Waste Picker Challenge is a hands-on experience to clean up the streets while highlighting the importance of social and environmental care, recycling, and community involvement.
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More InformationBUILDING THE HELMET
The story of the Senna Tribute Helmet at the Interlagos Circuit São Paulo.
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More InformationCRAFTING DAY AT INSTITUTO AYRTON SENNA
Insights into our workshop with a group of school kids at @institutoayrtonsenna – we created musical instruments from recycled materials and sang and danced together in brazilian style.
Highlighting this, two internationally renowned artists – Matthias Garff and Mundano have collaborated with Sebastian to create an iconic art installation in the form of an Ayrton Senna helmet made entirely from recycled materials. This helmet symbolizes both Ayrton Senna’s legacy and the urgent need for environmental stewardship in today’s world.
The helmet was unveiled at the track during the Formula 1 weekend in Brazil, serving as a powerful reminder of how collective efforts can lead to meaningful change.
